Ethos, Pathos, Logos, Kairos
ETHOS: In order for this site to keep it’s audience it must always maintain it’s credibility. Because it reports the news, the repoters must always stay objective and state the facts/truth. I think the AJC is very ethical.
PATHOS: Beneath every story there is a place for the readers to write their feelings on the subjects.
LOGOS: The site is very straight forward. It has a list of stories for readers to choose from. Once they click on the story’s title, they are taken to the story. There are also links, photos, and sometimes video/audio.
KAIROS: The site is updated as stories happen and are reported on. So the timing is always on point, and the stories stay relevant.