This tv show clip was hilarious. There was no communication whatsoever in this company. This is a great clip to watch and learn what not to do when trying to promote a campaign.

http://www.hulu.com/watch/322/wkrp-in-cincinnati-turkeys-away

• Make sure that the team is communicating effectively.
• Research! Research! Research!
• Be interesting.
• Have a back up plan.