Chapter 1

  • The first element of the public relations process is research.
  • The changing focus of public relations includes the long-standing  notion that practitioners should primarily be trained as journalists.
  • The majority of public relations professionals are employed in corporations.
  • Journalists write primarily for mass audiences, while public relations professionals segment into publics.
  • Communication is the “end” activity in journalism, while public relations uses communication as a means to an end.

~ by BHUG on March 11, 2009.

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