Chapter 6 – Program Planning

  • Staff time and out-of-pocket expenses are usually the two categories budgets are divided into.


  • Approximately 10% of a public relations budget should be allocated toward contingencies or unexpected costs.


  • MBO stands for Management By Objective


  • The timing of a campaign, calendar compilation, and scheduling tactics are significant aspects for establishing a calendar and timetable for a program.


  • A program plan includes: Situation, Objectives, Audience, Strategy, Tactics, Calendar/Timetable, Budget, and Evalutation.


  • The best approach to planning in public relations is strategic and systematic.


  • A strategy statement refers to how objectives are met and achieved.


  • Objectives are usually stated in terms of program outcomes.

~ by BHUG on March 29, 2009.

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