Chapter 11: Reaching a Multicultural and Diverse Audience

Some interesting things that I learned in Chapter 11.

  • Print is the most effective medium for delivering messages that require absorption of details and contmeplation by the receiver.


  • Teens usually gain their trust from relationships.


  • About 75 percent of Americans have internet access.


  • The electronic media delivery system will eventually overtake print media.


  • Television is a medium where the communicator likely has the most influence.


  • Households in the gay community have a median income of $65,000 a year.


  • Women make more than 80 percent of the households purchse decisions.

~ by BHUG on April 7, 2009.

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